Tuesday, November 13, 2007

Harajuku fashion vs Shibuya fashion

A customer of our brand "Kenran" who lives in Holland asked our designer ,Mai

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There are these sub-cultures in Tokyo, like Harajuku and Shibuya,
where on Sunday the young girls get outside all dressed up.
How did this exist, we can find a lot about this sub-culture
but not why they dress up like this. Is there any connection with the kimono-style?
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So today, we introduce Harajuku & Shibuya fashion of Japan to you including the answer about above question.

First of all , there is big difference between Harajuku fashion and Shibuya fashion.

■About Harajuku fashion

There are 2 type in Harajuku fashion

・GothLoli-kei(abbreviation of Gothic & Lolita)
・Urahara-kei(abbreviation of Uraharajuku)

"kei" means "something like" in English.

[GothLoli-kei]

You can understand What is GothLoli-kei fashion if you look below movie.
Please take a look.



I have heard GothLoli-kei fashion has broken through in some European countries.
This fashion started from the influence of the band group named

●La'cryma Christi
 http://www.lacrymachristi.jp/
●MALICE MIZER
 http://www.malice-mizer.co.jp/

Why are they willing to buy and wear such clothes???
Because they likes above musicians and are influenced from them.
So we are sorry but it seems to have no relevance with Kimono.

[Urahara-kei]

"Urahara" means the back alley of Harajuku.
And there are many shops of street casual clothes and people who wear such clothes in Urahara.
Now in Japan,representative musician and magazine model of Urahara-kei are

●Kaera Kimura







●Ai Otsuka


They likes cute fashion ,not sexy fashion.

■About Shibuya fashion

Shibuya fashion is quite different from Harajuku fashion.
Girls & Boys which play and do shopping in Shibuya
like sexy fashion , not cute fashion.

A departmet store "Shibuya109" is worldfamous fashion building.
Many famous brand desiner visit 109 to observe Shibuya fashion.
Actually,I saw Paris Hilton last week in 109 !







Why are they willing to buy and wear such clothes???
They seems to be influenced by mainly not musician but fashion brand and
the top model of sexy fashion magazine.

If you want to see Shibuya fashion model
If you want to see Shibuya fashion model

And generally speaking, while many young japanese seeks their individuality,
they also seem to feel comfortable when they are with people who have same hobby
and wear same clothes, and tend to exclude people who are not so.

That's it today.

If you have any topic you want me to pick up,
Please feel free to ask me!!

See you next time(^_')b

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